Practical guides for SaaS founders and B2B marketers.
Each guide answers the questions founders bring to ShoutEx most often. The advice is specific, the numbers are sourced, and every page says when it was last checked.
Diagnose clicks without demos and leads without customers, compare Google with LinkedIn, and plan cost, tracking and bidding for B2B SaaS.
Fifteen founder decisions a fractional CMO works through: ICP, positioning, GTM, pipeline, CAC, budget and team.
How to find product-market fit step by step, tell if you have it, and decide when to pivot or scale.
What an MVP should include, what it costs, how long it takes, who should build it, and what to do after launch.
Vibe code or hire, which AI tool to build with, real costs, security risks, and handing off to a developer.
Why go-to-market stalls and how to fix it: a one-page plan, first channel, messaging tests, ads, lead magnets and funnels.
Customer interviews, smoke tests, ad tests and pre-selling to prove demand before you build.
Pricing strategies, anchors and tiers for SaaS, D2C and mobile apps, with pricing page and paywall mock-ups.
Whether ChatGPT Ads deserve B2B budget, how to launch a test, and how to measure and fix results.
How B2B buyers find and compare software in AI answers, and how to get cited, fix errors and measure pipeline.
Signup, login, onboarding, upgrades, dashboards, billing and cancellation screens, with HTML mock-ups of each.
Which AI features to build, AI UX and trust, pricing, positioning, launch, data questions and measurement.
Keyword research, the pages to build, technical SEO, links, and measuring organic pipeline for SaaS.
Where to build in Canada, selling to US, enterprise and government buyers, and federal export programs.
How NRC IRAP works: eligibility, contribution sizes, working with your ITA, the proposal, claims and SR&ED.
What qualifies for SR&ED, the 2026 changes, eligible costs, records, the T661, Ontario and B.C. credits and CCPC status.
The 12-slide deck, traction and metrics by stage, AI startup decks, data rooms and running a seed raise.
Metrics by stage, funnel definitions, attribution, lead routing, the marketing stack and customer marketing.
Turn buyer intent into revenue: landing pages, demo flows, trial activation, lead qualification and conversion audits.
Microsoft Ads for B2B SaaS: fit, Google import, LinkedIn targeting, AI Max, Copilot ads and pipeline tracking.
Costs, CTR and CPL benchmarks by industry, ad formats with examples, targeting and pipeline.
Define your value, stand out from alternatives, and give buyers a clear reason to trust you.
An AI-era content system: sales calls, objections and product data turned into assets that rank, get cited and drive pipeline.
All guides by topic
Leadership & Hiring
- Fractional CMO Playbook16 pages
Build & Validate
- AI Features in SaaS12 pages
- MVP Development12 pages
- Product-Market Fit11 pages
- Startup Validation11 pages
- UX for SaaS20 pages
- Vibe Coding11 pages
Canadian Startups & Funding
- Canadian Startups7 pages
- IRAP Funding11 pages
- Pitch Decks & Fundraising20 pages
- SR&ED Tax Credits16 pages
SaaS Growth & GTM
- Go-to-Market11 pages
- Pricing Strategy11 pages
- SaaS Conversions13 pages
- SaaS Marketing11 pages
Paid Media
- ChatGPT Ads12 pages
- Google Ads20 pages
- LinkedIn Ads10 pages
- Microsoft Ads13 pages
SEO & AI Search
- AI Search & LLM Visibility11 pages
- SEO for SaaS11 pages
Content & Brand
- B2B Content Marketing15 pages
- Positioning & Messaging13 pages