HubSpot Pricing Explained: Seats and Credits
HubSpot charges by hub, tier and seat, plus marketing contacts for Marketing Hub and HubSpot Credits for AI features. The list price is only part of the cost. Onboarding fees, contact tiers and extra seats decide what you actually pay.
How much does HubSpot cost?
On October 3, 2026, HubSpot listed Marketing Hub Starter per seat, at $20 a seat a month on monthly billing and less on annual billing, with 1,000 marketing contacts. Professional started at $800 a month on annual billing with three core seats, 2,000 marketing contacts and a required $3,000 onboarding fee. Enterprise started at $3,600 a month with a $7,000 onboarding fee (Marketing Hub pricing).
| Tier | From | Included | Onboarding |
|---|---|---|---|
| Free | $0 | Up to 2 users | None |
| Starter | $20 a seat a month (monthly billing) | 1,000 marketing contacts, 500 credits | None |
| Professional | $800 a month (annual) | 3 core seats, 2,000 contacts, 3,000 credits | $3,000 |
| Enterprise | $3,600 a month | 5 core seats, 10,000 contacts, 5,000 credits | $7,000 |
What does Sales Hub cost?
Sales Hub Starter was $20 a seat a month on monthly billing. Professional was $100 a seat monthly or $90 on annual billing, with a $1,500 onboarding fee. Enterprise was custom priced with a $3,500 onboarding fee (Sales Hub pricing). Professional adds sequences at scale, forecasting and custom reporting; see the deal pipeline.
How do you estimate your real cost?
Add the hubs and tier you need, seats, the contact tier for your marketing database, onboarding, and a credit buffer. Then compare that with the time it saves or the revenue it helps track.
| Item | Notes |
|---|---|
| Marketing Hub Professional | Annual billing, contact tier above 2,000 |
| Sales Hub Professional | 2 sales seats |
| Onboarding fees | Both hubs, one-time |
| Credits | Included allowance, top-ups if agents are used |
| Admin time | A few hours a week, internal |
Budget the year, not the month.
Onboarding, contact tiers and annual terms make year one cost very different from the monthly sticker.
How do you avoid overpaying?
- Start on free or Starter and upgrade for a named workflow.
- Clean contacts and set non-marketing status before renewal.
- Give view-only users free seats where allowed.
- Ask about bundles when buying more than one hub.
- Review usage 60 days before each renewal.
If the cost doesn’t fit, compare options in HubSpot vs alternatives. Fit is covered in is HubSpot right for you.
Frequently asked questions
How much does HubSpot cost?
From free, to Starter per seat, to Marketing Hub Professional from $800 a month on annual billing and Enterprise from $3,600 a month, as listed on October 3, 2026.
Does HubSpot charge an onboarding fee?
Yes, on Professional and Enterprise. Marketing Hub Professional listed $3,000 and Sales Hub Professional $1,500.
What are HubSpot marketing contacts?
Contacts you send marketing email or ads to. You pay by contact tier, so set old contacts to non-marketing.
What are HubSpot Credits?
A usage currency for AI agents and some data features. Paid plans include an allowance.
How much is Sales Hub Professional?
$100 a seat a month on monthly billing or $90 on annual billing, plus a $1,500 onboarding fee, as listed on October 3, 2026.
Is HubSpot cheaper on annual billing?
Yes. Annual commitments have lower list prices than monthly billing.
Sources & further reading
HubSpot pricing and features change often. These sources let you check the dated facts directly. Screens shown are mock-ups for a fictional company.