How Much Do Reddit Ads Cost? Budgeting a Test
Reddit doesn’t publish average costs, and third-party benchmarks vary widely. What matters is what a qualified lead and a customer are worth to you, and how much budget you need to learn whether Reddit can deliver them.
How much do Reddit Ads cost?
You set the budget, and Reddit charges per click, per thousand impressions or per video view depending on the objective. Actual costs depend on targeting, competition, creative quality and the objective. Narrow, competitive B2B audiences cost more than broad ones. Instead of chasing averages, plan from your own economics, as below. Bidding options are in how Reddit Ads work.
What drives Reddit Ads costs?
| Driver | Effect |
|---|---|
| Audience size and competition | Small, valuable B2B audiences cost more per impression |
| Creative quality | Engaging ads usually win more impressions for the same bid |
| Objective | Conversion objectives bid for likely converters, which cost more per click |
| Placements | Conversation and feed placements price differently |
| Seasonality | Retail peaks raise costs across the platform |
How should you budget a first test?
Work backwards. Decide the cost per qualified lead you can afford, estimate a conversion rate, and budget enough clicks to get a meaningful number of leads within four to six weeks.
| Line | Value |
|---|---|
| Affordable cost per qualified lead | $250 |
| Qualified leads needed to judge the test | 20 |
| Planned spend | $5,000 |
| Weeks | 5 |
| Daily budget | About $140 |
How should you judge cost against other channels?
By cost per qualified lead and per opportunity, not cost per click. A cheap Reddit click that never becomes a lead costs more than an expensive LinkedIn click that does. Compare channels on the same pipeline metrics; see LinkedIn Ads cost and Google Ads cost. Tracking is covered in Reddit conversion tracking.
Buy leads, not clicks.
Judge Reddit on what a qualified lead costs. Cheap clicks only matter if they turn into pipeline.
How do you control spend?
- Set daily and lifetime budgets per ad group.
- Start with automatic bidding, then add cost caps.
- Pause ad groups with clicks but no leads after enough spend.
- Shift budget weekly to the best cost per qualified lead.
- Stop or scale at the end of the test window.
Max campaigns can handle budget allocation automatically; see Reddit Max campaigns.
Frequently asked questions
How much do Reddit Ads cost?
It depends on targeting, competition, creative and objective. Reddit charges per click, impression or view, within the budget you set.
Does Reddit publish average CPCs?
No. Third-party benchmarks exist but vary widely, so rely on your own test data.
How much should a B2B company spend testing Reddit Ads?
Enough to get about 20 qualified leads in four to six weeks at your target cost per lead.
Are Reddit Ads cheaper than LinkedIn Ads?
Clicks often are. Compare cost per qualified lead and opportunity instead.
What makes Reddit Ads more expensive?
Small competitive audiences, conversion objectives, weak creative and seasonal peaks.
How do I control Reddit Ads spend?
Daily and lifetime budgets, cost caps, and weekly reallocation to what produces leads.